We go narrow on purpose.
Breadth is proof of capability; the wedge is proof of fit. Our deepest work is in wellness and supplement DTC — enter by your industry or by what you need built. Both roads lead to the audit.
By industry
Who we serve, weighted by where our proof is deepest. Wellness leads because the work does — a real case study sits behind it; the rest is honest capability breadth the audit can prove on your brand.
Wellness & Supplement DTC
Our home turf — the brands AI names when buyers ask what to take
We serve thisLongevity & Health Optimization
The most research-obsessed buyer on earth — be cited, not a forum thread
We serve thisNootropics & Functional Nutrition
Evidence-hungry buyers — show up sourced, not buried in claims
We serve thisSkincare & Beauty
When AI is asked what actually works, win on ingredients, not dupe threads
We serve thisFunctional Food & Beverage
Functional claims AI can't parse get dropped — make the why extractable
We serve thisFitness & Performance
"Best gear for X goal" is an AI answer now — be in it, not in a roundup
We serve thisApparel & Lifestyle DTC
When AI sorts brands by category, encode why you're the pick
We serve thisFounder-Led Ecommerce
Any owner-operated DTC brand — the engine transfers, the $1,500 audit proves fit
By what we build
The jobs-to-be-done. Each composes into a single operated system; the audit tells you which you actually need first.
AI Brand Visibility
Get cited by ChatGPT, Perplexity & Google AI
What we buildBrand Ontology & GraphRAG
A knowledge graph that makes your brand legible to AI
What we buildContent Engine
Always-on, on-brand, operated for you
What we buildAgent Workflows
Custom production agents for your operation
The breadth, honestly stated.
The verticals beyond the wedge, each with the specific way AI flattens it and the structured fix. These are capability, not case studies — the engine and the buyer-type transfer, and the $1,500 audit proves the fit on your brand before anyone builds a thing.
Longevity & Health Optimization
The longevity buyer researches every decision through an assistant that assembles its answer from aggregators and Reddit threads, not from the brand — so a real protocol gets flattened into whatever the loudest forum said. It's the same engine and the same research-obsessed buyer as our wellness wedge, which is why the mechanism is directly evidenced here rather than assumed. We name it as adjacent and let the $1,500 audit show the real starting position.
Nootropics & Functional Nutrition
Nootropics buyers interrogate mechanism harder than almost any category, and AI rewards sourced, extractable claims over confident prose. Marketing copy about "focus" is invisible to the engine while a competitor with cited evidence gets named — sourced beats fluent. Scoped to nootropics and functional nutrition specifically, not general grocery; the audit confirms whether the fit is real.
Skincare & Beauty
The AI question here is ingredient- and efficacy-shaped — "does X actually work," "a cheaper dupe for Y" — and it resolves from review aggregators and dupe threads that flatten real formulation depth into a price comparison. A brand ontology of ingredients, claims and evidence is the fix: it gives the engine a structured reason to recommend the formulation, not the cheapest lookalike. The audit shows where you stand today.
Functional Food & Beverage
A functional food or drink lives or dies on "what does it actually do," and the assistant answers that from ingredient databases that drop the functional story entirely — you become a calorie count, not a benefit. Making the function machine-readable, tied to the ingredients that drive it, is what gets the product into the answer. The audit measures how much of that story currently survives.
Fitness & Performance
Buyers now ask "what should I get for [goal]," and the engine assembles its picks from affiliate roundups and best-of lists. Structuring the catalog by goal, use-case and outcome makes a brand genuinely recommendable inside that answer instead of leaving it to whoever paid for the roundup. The $1,500 audit shows which goal-queries you're absent from today.
Apparel & Lifestyle DTC
For apparel and lifestyle brands the story and POV are the moat — and they're exactly what an AI answer flattens to "a brand that sells X." Encoding the real differentiators — materials, ethos, who it's for — so the engine can represent them is how the brand stays itself in the answer rather than a generic line item. The audit shows how the assistants describe you now.
One destination, two temperatures.
A supplement founder enters by industry; a 'my brand is invisible in ChatGPT' founder enters by capability. Both converge on the same $1,500 audit — and no breadth page ships here without real proof behind it.
A funded horizontal platform structurally cannot be this specific. That's the whole point.Why the wedge wins
Find out what AI says about your brand.
Then fix it.
Start with the $1,500 AI Brand Audit — a week-long teardown with a roadmap you keep either way.