The AI Brand Audit.
$1,500. One week.
A teardown of how AI search actually sees your brand — and a roadmap of the systems that fix it, ranked by ROI. What to build first, what it's worth, what it costs to ignore. Yours to keep whether or not we go further.
When a buyer asks AI for a recommendation, you're not in the answer.
89% of buyers now use generative AI for vendor and product research, and the assistant names only two to four brands per query. If yours isn't one of them, you're not losing the click — you never entered the room. The audit tells you, in numbers, exactly where you stand.
Four deliverables. All yours.
Your AI visibility, measured
Exactly how ChatGPT, Perplexity, Google AI Overviews and Gemini describe your brand and category today — what they say, who they recommend instead of you, and where you're simply absent.
Output · share-of-voice reportThe gap, diagnosed
Why the engines miss or misstate you: thin entity signals, an unstructured catalog, no answer-shaped content, a knowledge graph that doesn't exist yet. The architectural causes, not vibes.
Output · root-cause mapA roadmap ranked by ROI
Every AI system worth building for your business, ordered by return: what to build first, what each is worth in pipeline or retained revenue, and what it costs you to ignore.
Output · prioritised build planThe first system, scoped
The single highest-ROI system specified to the point a System Sprint can ship it — fixed scope, fixed price, no open meter. You decide whether we build it or you take the plan in-house.
Output · sprint-ready specDelivered as a working document you can hand to any engineer — not a slide deck that expires the day the call ends.
A different index. A different fix.
The audit is named precisely because the problem is precise: being chosen by an AI assistant is not the same job as ranking on a results page.
| Classic SEO audit | PlanePaper AI Brand Audit | |
|---|---|---|
| Optimises for | Ranked positions on a results page | The 2–4 brands an AI assistant names |
| Reads | Keywords, backlinks, crawl health | Entity signals, knowledge graph, answer coverage |
| Output | A list of on-page fixes | A roadmap of AI systems ranked by ROI |
| Measures success by | Position & organic clicks | Citation share-of-voice & recommendation rank |
| Builds toward | More of the same content | A brand ontology AI search can read |
The audit is step one of three.
Prove it, build it, run it. The audit proves we get your business. Nothing after it is required — but here's the path most clients take.
AI Brand Audit — $1,500
You are here. The teardown and the ROI-ranked roadmap. Yours to keep.
System Sprint — fixed scope, fixed price
The highest-ROI system from your roadmap, shipped to production in weeks. 100% your IP. No open meter.
Operating Partner — monthly
We run what we shipped and layer in the next system as you grow. Zero lock-in: take it in-house whenever you want. Most don't.
Questions, answered straight.
What exactly do I get for $1,500?
A measured read of how AI search sees your brand, a root-cause diagnosis of why, and a roadmap of AI systems ranked by ROI — plus the highest-value system scoped tightly enough to build.
The roadmap is yours to keep whether or not we ever work together again.
How long does it take?
About one week from kickoff to the delivered roadmap. It's a focused teardown, not a months-long engagement.
Is this just an SEO audit with a new name?
No. An SEO audit optimises for the ten blue links. This optimises for the two-to-four brands an AI assistant names when a buyer asks it to recommend something — a different index, different signals, and an answer-shaped content and knowledge-graph layer that classic SEO never touches.
What happens after the audit?
Nothing you don't choose. Most clients move the top-ranked system into a System Sprint — fixed scope, fixed price, live in weeks. Some take the roadmap and build it themselves. Both are fine; the audit stands on its own.
Do you work outside wellness and supplement brands?
Our deepest work is in founder-led wellness, supplement and peptide DTC. We take adjacent founder-led ecommerce when the fit is real — the audit will tell you honestly if it isn't.
See exactly what AI says about your brand.
Then get the plan to fix it.
$1,500. About a week. A roadmap of AI systems ranked by ROI — yours to keep whether or not we build a thing.